New platform dedicated to sharing companies’ positive impact on Minnesota communities
Minneapolis, Minn. — The Minnesota Star Tribune today announced the launch of MN Rising, a bold new cause marketing platform created to elevate the stories of companies, nonprofits and foundations making measurable differences across Minnesota communities.
Rooted in a state known for its high levels of civic engagement, volunteerism, and charitable giving, MN Rising (pronounced “em-en-rising”) responds to many Minnesotans’ interest in reading more stories reflecting progress, positivity and purpose.
“We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live,” said Paul Kasbohm, Chief Revenue Officer of the Minnesota Star Tribune. “MN Rising provides readers a gathering place to celebrate our many points of pride and optimism, while celebrating the often-unsung heroes in our business community.”
MN Rising is powered by the Minnesota Star Tribune’s in-house agency, Foundry North, one of the largest digital agencies in the Upper Midwest. Emotionally resonant stories focused on real impact will be featured with topics ranging from sustainability and climate action to education, equity and workforce development—each one centered on how organizations are moving Minnesota forward.
“Consumers are hungry for optimism,” said Jon Christensen, head of business development and strategy. “MN Rising is a familiar and trusted space where organizations can share their positive impact and be recognized for it. Good content attracts good content: This is why third-party storytelling matters.”
MN Rising provides a high-visibility digital platform that allows organizations not only to do good—but to be known for it. As a sponsored content series, stories will be featured to illustrate how companies are putting their missions into action by improving the communities in which they serve.
Companies currently featured on the MN Rising platform include Associated Healthcare Credit Union, Blue Cross and Blue Shield of Minnesota, Children’s Minnesota, Cub Foods, Goff Public, Greater MSP, Huntington Bank, Minneapolis Jewish Federation, Minneapolis Heart Institute Foundation, RBC Wealth Management, Science Museum of Minnesota, Slumberland Furniture, Sunrise Banks, Touchstone Mental Health and University of St. Thomas. Learn more at StarTribune.com/MN-Rising.
About The Minnesota Star Tribune
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 158-year legacy. With seven Pulitzer Prizes and hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. For more information, visit www.startribunecompany.com.