Data Services
Overview
Star Tribune Audience Analytics Tag (STAAT)
Make your website the most powerful selling tool possible.
What is STAAT? It’s a website-based audience pixel that acts as a consistent identifier across devices. With this handy tool, you can leverage the data and insights it provides into helping you more effectively create, optimize and grow high-impact digital marketing campaigns. Put it to work for your website today and get ready to take your marketing to the next level.
Gain crucial insight on your customers — who they are and how they interact with your website.
- Collect audience data from site traffic
- Identify custom audience segments
- Analyze monthly traffic trends
- Measure audience engagement
- Optimize targeting and improve ad yield for fewer wasted advertising dollars
Our tag, which you can access via the form below, does not collect personally identifiable information about your customers, such as name, email address or credit card information.
Use STAAT insights to extend your reach on StarTribune.com and beyond
- Target “lookalike” audience segments
- Tap into Advantage Audience platform’s massive first-party data pool of unique visitors
- Layer on ad retargeting to increase frequency and stay top of mind
- Increase the value of run-of-network inventory by serving more valuable premium ads
Here’s an example of what your reports might look like.
Start using STAAT today. It’s fast, easy and completely FREE.
Copy STAAT tag code below
<script type=“text/javascript”>
var utag_data = {
sizmek_activity_id : “”,
sizmek_tag_id : “”,
page_name : “”,
page_section : “”,
page_category : “”,
page_subcategory : “”,
page_type : “”,
search_term : “”,
search_results : “”,
search_type : “”,
parent_title : “”,
parent_domain : “”,
parent_pathname : “”,
parent_url : “”,
parent_referrer : “”,
sizmek_cn : “”,
sizmek_tag_type : “”,
sizmek_tval : “”,
doubleclick_id : “”,
doubleclick_type : “”,
doubleclick_category : “”,
google_tracking_id : “”,
google_tracker_name : “”
}
</script>
<!– Loading script asynchronously –>
<script type=“text/javascript”>
(function(a,b,c,d){ a=‘//tags.tiqcdn.com/utag/advantagepublisherservices/adv/prod/utag.js’;
b=document;c=‘script’;d=b.createElement(c);d.src=a;d.type=‘text/java’+c;d.async=true;
a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a); })();
</script>
1. The STAAT tag should be placed immediately after the opening <body> tag in your site’s source code.
2. It should be placed on every page of your website, including mobile and desktop environments.
3. No additional values or code are needed. Variables in quotes populate dynamically and should not be edited. Please copy and paste the tag exactly as it’s formatted above.
Read below for WordPress, Wix, Drupal, Squarespace, or Google Tag Manager implementations.
WordPress
WordPress Implementation Instructions
Step 1: From your WordPress dashboard, navigate to the Plugins and select Add New.
Step 2: Search >> Install >> Activate – Tealium plugin.
Step 3: In the WordPress menu, hover over Settings and then select Tealium Settings.
Step 4: Enter the plugin settings as follows:
-
- Account: advantagepublisherservices
- Profile: ast
- Environment: prod
Step 5: Click to save changes.
Wix
Wix Implementation Instructions
Step 1: Navigate to Settings in your Wix dashboard
Step 2: Click the Tracking & Analytics tab under Advanced Settings
Step 3: Click + New Tool and select Custom from the dropdown
Step 4: Add the STAAT
-
- a. Paste the STAAT code in the code snippet field
- b. Select the relevant domain. (Note: This option will only appear if you have multiple domains)
- c. Name the tag STAAT
- d. Add Code to Pages by selecting Load code on each new page
- e. Place Code in: Body – start
Step 5: Lastly, click Apply
Drupal
Drupal Implementation Instructions
Step 1: Within the Drupal platform, navigate to the modules and install Tealium
Step 2: In the Tealium iQ Settings tab, add the STAAT account details to the required fields
-
- Account : advantagepublisherservices
- Profile: ast
- Select Production as the Environment
Step 3: In the Tealium iQ Defaults tab, keep the default settings to ensure the tag fires on all pages
Step 4: Click to save changes
Squarespace
Squarespace Implementation Instructions
Step 1: In the home menu of your Squarespace account, click Settings in the sidebar.
Step 2: Click Advanced, and then Code Injection.
Step 3: Copy the STAAT code and paste in the Footer field of the Code Injection window.
Step 4: Copy the downloaded STAAT code and paste in the HTML field.
Step 5: Lastly, click Save in the upper left of the window.
Google Tag Manager
GTM Implementation Instructions
Step 1: From your GTM Workspace, click Tags and then New.
Step 2: Name the tag STAAT.
Step 3: Click Tag Configuration and select Custom HTML.
Step 4: Copy the downloaded STAAT code and paste in the HTML window.
Step 5: Click Triggering and choose All Pages.
Step 6: Click Save, and then Submit and Publish.