About
Join us for a conversation about finding inspiration in the everyday with Monica Nassif, founder of Mrs. Meyer’s Clean Day. She didn’t just launch a brand, she revolutionized the household cleaning products industry. Nassif shares highlights from her new book, “I Bottled My Mother” – part memoir, part startup manual – and introduces us to the “real” Mrs. Meyer, her 93-year-old mom, Thelma. Whether you’re an aspiring founder, a successful marketer or a fan of Minnesota-made companies, you won’t want to miss this event.
In addition to hearing more about Monica’s grit and the story behind growing her business, you’ll also walk away with your own copy of her recently published book “I Bottled My Mother” and some Mrs. Meyer’s product, courtesy of SC Johnson.
Monica built two brands: Caldrea and Mrs. Meyer’s Clean Day. She didn’t just build the Mrs. Meyer’s brand from scratch—Monica bottled a legacy—her mother. The cult-like favorite cleaning line was inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, commonsense and a garden full of vegetables.
Monica believes in the power of building authentic and authoritative brands to stand the test of time. She sold her company to SC Johnson in 2008, and the Mrs. Meyer’s brand continues to thrive in the marketplace
Allison (Ali) Kaplan is Director of Innovation & Engagement for the Minnesota Star Tribune, working with the newsroom on multimedia initiatives and storytelling that deepens community connection. She brings to this newly created role more than two decades of experience as a journalist, radio show host, podcaster, television contributor, emcee and entrepreneur. Previously, she served as editor in chief of Twin Cities Business.
Schedule
- 6:00 PM
Doors open with light snacks provided
- 6:30 PM
Program begins
- 8:00 PM
Evening concludes
