Twin Cities beauty founders and Target’s beauty leader will discuss building brands, industry trends and innovation at an October 21 event in St. Paul
Minneapolis, Minn. — The Minnesota Star Tribune has announced plans for North Star Live: Business of Beauty, an evening of conversation and connection featuring leaders behind Twin Cities-based beauty brands and Target’s beauty business. The event will take place Wednesday, October 21, at The Lowlands in St. Paul.
Moderated by Allison Kaplan, the Minnesota Star Tribune’s director of innovation and engagement, the conversation will explore what it takes to build a beauty business and how founders and retailers are responding to changing customer interests. Target will bring a consumer perspective to the discussion. The retailer this fall launched Target Beauty Studio, a new prestige beauty department at 600 stores and online.
Panelists include Lindsay Holden, co-founder of Odele Beauty; Sally Mueller, co-founder and CEO of Womaness; Amanda Nusz, senior vice president of beauty at Target; and Simone Xavier, founder and co-CEO of Sigma Beauty.
Before and after the panel, attendees can meet founders, sample products, enjoy light bites and refreshments, and shop a marketplace featuring established and emerging local brands.
Product samples and marketplace from these brands: Alora Ambiance, Blue Heron, Coccinella, Even, Face Foundrié, Lip Esteem, Mix Cosmetics, Namaste Brows & Boutique, Nature’s Syrup, Odele, Sigma, Silk Road Wellness, Target and Womaness.
The event is designed for entrepreneurs, industry professionals and beauty enthusiasts interested in the businesses and ideas shaping the category.
Event Details:
North Star Live: Business of Beauty
Moderated by Allison Kaplan
Wednesday, October 21, 5–8 p.m.
The Lowlands, 160 Wabasha St. S., St. Paul, MN 55107
Schedule:
5 p.m. — Beauty marketplace opens
6 p.m. — Panel conversation
7 p.m. — Shopping and networking continue
8 p.m. — Event concludes
More information is available at startribunecompany.com/services/business-of-beauty.
About The Minnesota Star Tribune Media Company
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 159-year legacy. With ten Pulitzer Prizes including a 2026 award for breaking news coverage, along with hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest newsroom and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. For more information, visit www.startribunecompany.com.