Star Tribune Doubles Retailers’ Preprint Reach
Digital Preprints on Minnesota’s #1 Local Website Will Drive More Shoppers to Advertisers’ Stores and Websites
MINNEAPOLIS—March 28, 2012—Star Tribune Media Company today announced it has doubled the reach its advertisers can achieve with their preprint advertising in Minnesota. With the new “digital preprints” introduced on StarTribune.com, advertisers can now reach 2.3 million shoppers on Minnesota’s most-visited local website.
“Star Tribune advertisers can now extend an advertiser’s preprint investment to reach a whole new audience of shoppers,” said Star Tribune chief revenue officer Jeff Griffing. “With a weekly readership of nearly a million adults, the Sunday Star Tribune is already a powerful and growing channel for Minnesota retailers. By adding StribExpress and Twin Cities Values in print, and now digital preprints on StarTribune.com, retailers can saturate this market like never before.”
Digital preprints on StarTribune.com deliver the familiar browsing experience newspaper readers enjoy each week—with even more engagement. “With digital preprints, Star Tribune online readers can page through ads just as print readers do on Sunday—any day of the week,” said vice president of emerging media Ray Faust. “Over a full seven days that adds up to a lot more shoppers.”
Digital preprints deliver much more than a replica of an advertiser’s weekly ad, noted Faust. “Digital preprints have incredible stopping power. They are completely immersive. And they incorporate video so retailers can extend their broadcast investment, as well.”
Griffing notes that Star Tribune’s goal in launching the product is to partner with retailers in Minnesota to drive growth: “Ultimately, it’s about getting more shoppers into advertisers’ stores and onto their websites. Digital preprints on StarTribune.com do that, and do it well.”
About Star Tribune Media Company
Star Tribune Media Company is a locally owned and operated media company serving Minnesota and the upper Midwest. Minnesota is the only U.S. market in the top 10 in household income, home ownership, health and fitness, literacy, spending on the arts, credit scores and online activity. With the 14th largest daily circulation newspaper in the U.S., the most-visited local website, and Twin Cities Values, Star Tribune reaches more consumers than any other Minnesota media brand. For more information visit startribune.com or startribunecompany.com.