StarTribune.com receives two Digital Edge Awards

Minneapolis/St. Paul - (March 2, 2006) - StarTribune.com recently received two top industry awards: one for its site design and architecture and the other for its local shopping and directory strategy. The Digital Edge Awards, also known at the "Edgies," are sponsored by the Newspaper Association of America. StarTribune.com competes with other websites associated with newspapers having circulation of 250,000 or greater. Other finalists for the awards included washingtonpost.com (The Washington Post) and azcentral.com (The Arizona Republic/La Voz).

"We're thrilled for the recognition," said Ken Riddick, vice president, Interactive Media. "Our staff efforts are concerned mainly with two things: audience and advertiser satisfaction. The redesign of StarTribune.com and our growing Shopping channel have been focused on those efforts. These awards reflect two of our most important initiatives and having them recognized by our peers is extremely gratifying."

The ShopMinnesota service was developed in collaboration with the Minnesota Retail Association (MnRA at www.mnretail.org) and is powered by Planet Discover. It's an innovative way to bring buyers together with sellers. It features many products, provides gift ideas and helps consumers stretch their dollars with coupons and Weekly Hot Deals.

StarTribune.com had approximately 55 million page views per month during 2005.

The awards were presented at the 11th annual Digital Edge Awards ceremony Feb. 19 in Orlando, Fla.

About the Star Tribune

The Star Tribune Company, a news and information company serving the Minneapolis/St. Paul area, is owned by The McClatchy Company of Sacramento, Calif. (NYSE:MNI). The Star Tribune newspaper is one of the top 20 largest newspapers in the nation, with an average daily circulation of 379,713 and an average Sunday circulation of 666,683 (per Audit Bureau of Circulations audit for 52-weeks ending 03/27/05). The company’s website, www.StarTribune.com, is the most frequently used local news and information service for the Twin Cities market. The Star Tribune Foundation has been supporting Twin Cities’ communities since 1945 and currently distributes about $3 million annually. On the Net: The Star Tribune Company: www.startribunecompany.com/company/, and The McClatchy Company: www.mcclatchy.com.

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Contact Ben Taylor
Phone: (612) 673-7457
Email: btaylor@startribune.com