Star Tribune Wins First Place at INMA Conference

Minneapolis/St. Paul - (May 18, 2005) - The Star Tribune received a first place award in the 70th Annual International Newspaper Marketing Association (INMA) competition, honoring excellence in newspaper marketing worldwide. More than 1,045 entries from 165 newspapers in 29 countries competed in this contest. Judging is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results.

The winning entry was the Market Brochure, created by the in-house creative team of Art Directors Judy Sell and Laura Stanke and Copywriter Kris Dunlap. It was recognized in the “Newspaper Research/Data Books and Media Packets” category. Designed to mimic a retro cookbook, it was delivered to prospective advertisers complete with a hot pad.

About the Star Tribune

The Star Tribune Company, a news and information company serving the Minneapolis/St. Paul area, is owned by The McClatchy Company of Sacramento, Calif. (NYSE:MNI). The Star Tribune newspaper is one of the top 20 largest newspapers in the nation, with a daily circulation of 378,316 and a Sunday circulation of 655,196 (per Audit Bureau of Circulation report 03/05). The company’s Web site, www.startribune.com, is the most frequently used local news and information service for the Twin Cities market. The Star Tribune Foundation has been supporting Twin Cities’ communities since 1945 and currently distributes about $3 million annually. On the Net: The Star Tribune Company: www.startribunecompany.com/company/, and The McClatchy Company: www.mcclatchy.com.

Contact Pat Adkins
Phone: (612) 673-7572
Email: padkins@startribune.com