Star Tribune Reports Daily Circulation GrowthMinneapolis/St. Paul - (May 2, 2005) - The Star Tribune continues to grow its daily circulation, according to the March 2005 Audit Bureau of Circulation (ABC) FAS-FAX released today.
Daily (6-day) circulation averaged 378,316 –up 1,259 copies or 0.3 percent from March 2004’s performance of 377,057.
Sunday circulation averaged 655,198 – down 16,077 or 2.4 percent from last year’s performance of 671,275.
“Over the past year, we have focused more intently on growing circulation through home-delivery, and we are seeing progress on our daily numbers,” said Steve Alexander, senior vice president, Circulation. “Our new community editions targeted in the South, West and North suburbs have helped in this goal. On Sunday, we are challenged by the increasingly busy lifestyles of our readers, but we are finding ways to address this issue.”
About the Star Tribune
The Star Tribune Company, a news and information company serving the Minneapolis/St. Paul area, is owned by The McClatchy Company of Sacramento, Calif. (NYSE:MNI). The Star Tribune newspaper is one of the top 20 largest newspapers in the nation, with a daily circulation of 378,316 and a Sunday circulation of 655,196 (per Audit Bureau of Circulation report 03/05). The company’s Web site, www.startribune.com, is the most frequently used local news and information service for the Twin Cities market. The Star Tribune Foundation has been supporting Twin Cities’ communities since 1945 and currently distributes about $3 million annually. On the Net: The Star Tribune Company: www.startribunecompany.com/company/, and The McClatchy Company: www.mcclatchy.com.
Contact Ben Taylor
Phone: (612) 673-7457
Email: btaylor@startribune.com
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