Search Engine Marketing

For more information:
Dan Krolczyk
Director of Sales, Digital
office: 612-673-4135
mobile: 612-751-4047
e-mail: dan@startribune.com

Consumers are searching; we make sure they find you. What is SEM? Search Engine Marketing (SEM) drives traffic directly from the top 30 search engines to your website or landing page.

Why use SEM?

• 86 percent of U.S. consumers have used the Internet to find a local business.
• 80 percent of U.S. consumers have researched a product or service online.
• 95 percent of Internet users utilize the top 30 search engines available through Star Tribune Search Engine Marketing Solutions.

How SEM works

1. Star Tribune engineers will place your ads in the search results of top of search engines such as Google, Yahoo, MSN(Bing) and ASK.
2. Your Consumers search for what you are selling by entering keywords into the search engine bar
3. Your ad will appear to the consumers that are searching for what you are selling
4. Consumers click through to your website or landing page

Benefits

• Reach national, regional, or local Internet users with one geo-targeted media buy.
• StarTribune.com SEM experts will work with you to select keywords, geo-modifiers, and write ad copy for searches.
• Star Tribune provides an easy-to-use interactive dashboard with powerful tools to access your campaigns.
• View daily activity reports showing the performance of your campaign.