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Smarter business decisions with our unmatched research services.

A better understanding of your customers, your prospects and your market environment increases business success. Star Tribune's in-depth research services help identify new opportunities and target audiences, determine untapped trade areas, fine-tune your messages, and much more. Use this valuable data to power strategic, fact-based actions to build your business.

Smarter Growth

Where should you put your next location? Who are your most profitable customers and prospects? Are you missing key opportunities in nearby areas? These tools deliver the answers you need.

  • Site selection (including multi-store locations)
  • Consumer segmentation analysis
  • Market potential (areas of growth)
  • Sales territory alignment
  • Market analysis
    • Demographic
    • Retail trade potential
    • Consumer behavior
    • Trade area definition

Smarter Insights

Do your offers resonate with consumers? Which products or services are most relevant for driving sales? How are competitors reaching the market? Need help targeting new audiences? Our surveys, analysis tools and prospecting support bring more focus to business efforts.

  • Awareness benchmarking and ad recall testing
  • Consumer behavior surveys
  • Custom surveys (including product testing)
  • Competitive media spend analysis
  • Prospect lists

Rate Cards

Star Tribune Retail

  • Newspaper Designated Market/Readership and Circulation
  • Display Advertising Rates
  • Color Rates
  • Guaranteed Section Rates
  • Sample Ad Sizes
  • Preprinted Supplements
  • Geographic Targeted Print Advertising Rates
  • Sticky Notes
  • Poly Bags
  • Sunday Comics
  • StribExpress (STX)
  • Twin Cities Values (TCV)
  • Star Tribune Magazine
  • Washington Post National Weekly
  • Daily/Weekly Newspaper Features


Star Tribune Classifieds

  • Newspaper Designated Market Circulation
  • Classified ROP Rates
  • Daily and Sunday Classified Rates
  • Automotive Rates
  • Real Estate Rates
  • Employment Rates
  • Geographic Targeted Print Advertising
  • Column Measurements
  • Classified Deadlines
  • Daily/Weekly Newspaper Features
  • Washington Post National Weekly

Tech Specs

ROP Deadlines

Space reservation and materials deadlines.

Star Tribune Print Mechanicals

Star Tribune Digital Ad Specs

  • Standard Display Sizes
  • Unique Ad Formats
  • Mobile and Tablet Ads
  • E-mail

Star Tribune Digital Terms and Conditions

Star Tribune Standard Advertising Terms and Conditions

Star Tribune Policies

  • Liabilities
  • Disclaimers Standards

Editorial Calendar

Special Sections and Coverage

  • Special-interest publications
  • Event coverage
  • Special reports

Tear Sheets

Tear Sheets


Now traditional ad tearsheets can be delivered electronically so there's no hassle, mess or delay. Star Tribune e-tearsheets are perfect for providing proof of ad placement and archiving your tearsheets electronically. Through Star Tribune e-tearsheets, you will now have direct and immediate access to tearsheets electronically, giving you:

  • Easy Access: Star Tribune e-tearsheets will be available at 12pm on the date your ads are published and accessible 24 hours a day, seven days a week after that, eliminating postal delays.
    *This excludes Saturday and Sunday which will be in the system the following Monday after 12 p.m.
  • Easy to Navigate: The e-tearsheets data is searchable by account name, ad number and headline/caption, so you can quickly find what you need when you need it.
  • Page Position: The system allows you to view your ad within the page it appears. You can also view adjacent pages for competitive position.
  • Premium Quality: Reproduction is of the highest quality as the online file is identical to the one used to run your ad in the newspaper.
  • E-mail Notification: Once you create an e-tearsheet account you have the option for e-mail notification of your ad. When your ads are published, an e-mail containing a direct link to your e-tearsheet will be sent to your e-mail address.
  • Browse Publications: By accessing your e-tearsheets account you will also have the ability to browse the entire Star Tribune publication, in addition to other publications nationwide that use e-tearsheets.

To sign up for e-tearsheets go to

For help in retrieving an Organization Code from the Star Tribune to access the e-tearsheet site please e-mail

For any additional help please e-mail or call 800-446-6646.

There are a number of ways to target your audience using Star Tribune. These maps will help you better understand how to do so with our print products.

Newspaper Designated Market (NDM)

Zip Codes

Weekly Preprint Mini-Zones

Sunday Preprint Zip Clusters

Single Copy Zones

Sunday Opt-in (STX)

Saturday Opt-out (TCV)

Saturation Print & Deliver (P&D)

Outstate (ONDM)

State Maxi-Zones

Need help with developing your advertising and promotions? Star Tribune Creative Services provides full-service print and digital creative development.

From concept to implementation, we’ll develop a custom campaign that drives results. Discover how the right message with smart, compelling creative in Minnesota’s most-seen media channels can help drive your business.

  • No need for advertisers to worry about not having a creative services solution
  • One stop for everything from updating an existing ad to creating an entirely new campaign
  • Results-driven solutions in print, digital, video, mobile, search and more
  • Expert design delivers campaigns with impact
  • Rapid turnaround

Star Tribune creative services includes:

  • Print Ads
  • Direct Mail
  • Websites
  • Microsites
  • Landing Pages
  • Banner Ads
  • Interstitials
  • Pop-ups
  • Roadblocks
  • Mobile and Tablet Ads

Star Tribune Audience Analytics Tag (STAAT)

Make your website the most powerful selling tool possible.

What is STAAT? It’s a website-based audience pixel that acts as a consistent identifier across devices. With this handy tool, you can leverage the data and insights it provides into helping you more effectively create, optimize and grow high-impact digital marketing campaigns. Put it to work for your website today and get ready to take your marketing to the next level.

Gain crucial insight on your customers — who they are and how they interact with your website.

  • Collect audience data from site traffic
  • Identify custom audience segments
  • Analyze monthly traffic trends
  • Measure audience engagement
  • Optimize targeting and improve ad yield for fewer wasted advertising dollars

Our tag, as provided to you via download, does not collect personally identifiable information about your customers, such as name, email address or credit card information.

Use STAAT insights to extend your reach on and beyond

  • Target “lookalike” audience segments
  • Tap into Advantage Audience platform’s massive first-party data pool of unique visitors
  • Layer on ad retargeting to increase frequency and stay top of mind
  • Increase the value of run-of-network inventory by serving more valuable premium ads

Here’s an example of what your report might look like.

Start using STAAT today. It’s fast, easy and completely FREE.

Complete the following information to download

								STAAT Tag Code:
									<script type="text/javascript"src="//"></script>


									Implementation Instructions
									1.The STAAT needs to be implemented in the header section of the site. 
									a.The tag will not function properly if it is embedded in the body.

									2.It needs to be added to all pages. 
									a.Failing to do so will result in an inability to capture potentially necessary campaign data.

									3.The tag needs to be implemented as is.  If the tag is altered when it goes up on the site, it could potentially malfunction and/or result in site loading issues. Some sites have js overrides that can alter tags on a page.  
									a.I.E. One example of this could be adding a http protocol.
									b.Correct Tag: <script type="text/javascript"src="//"></script>
									c.Incorrect Tag: <script type="text/javascript"src="http//"></script>

Questions? Contact

We'll create your custom media plan to reach the audiences that drive revenue. Contact a sales consultant today