MINNEAPOLIS – Nov. 21, 2014 – Continuing to defy the prevailing trends in the communications industry, Star Tribune Media Co., Minnesota’s largest news organization, today announced that it continues to invest in expanded coverage and content platforms, creating a better reader experience and more compelling sources for news and information across the region.
Following the voluntary departures of several newsroom veterans after the company’s acquisition by Glen Taylor earlier this year, the Star Tribune has been aggressively adding journalists to its staff on key beats and in some cases in newly created positions. In total, the newsroom has hired more than 20 journalists over the past five months, returning to pre-acquisition staffing levels. The Star Tribune remains the largest newsgathering organization in the Upper Midwest.
New Content Options for Readers
That larger team is giving Star Tribune a greater ability to roll out new content options and engage readers more fully. Some of the new features include:
In addition, Star Tribune recently re-tooled “Your Voices,” a series of blogs from citizen journalists and area residents on topics ranging from elementary education and the outdoors to commuting trends, the microbrew scene, biking, books, personal finance and the weather. New bloggers include Michael Brodkorb, a Minnesota Republican activist, and Chey Eisenman, whose popular tweets (@CheyCab) and blog posts on life as a cab driver are a must-read.
Star Tribune also recently launched a new version of its acclaimed StarTribune.com website specifically optimized for smartphones. Since its debut in September, StarTribune.com has seen a near-immediate 20 percent increase in mobile traffic and stronger reader engagement as measured by time-on-site, page views and more. Star Tribune mobile apps have proven equally popular, with more than 360,000 downloads of apps for news, high school sports and entertainment.
Thousands of Star Tribune subscribers have also taken advantage of a new partnership with The Washington Post that gives them unlimited online access to washingtonpost.com, where they can get a deeper read on national news and politics and enjoy the Post’s award-winning columnists and opinion writers.
Readers and industry experts alike have taken note. In recent months, Star Tribune has earned prestigious awards for its writing, reporting, and design:
“We’re proud that the Star Tribune has been able to build and sustain meaningful momentum in service to our readers,” said Mike Klingensmith, publisher and CEO of the Star Tribune Media Co. “Our team of journalists is producing a richer and deeper range of award-winning news, features and commentary that directly respond to the needs and preferences of Minnesotans. The continued support of our readers as we gain momentum is all the more gratifying.”
About Star Tribune Media Company
Star Tribune Media Company LLC is a locally owned and operated media company serving Minnesota and the upper Midwest. Recently, the company’s flagship property, The Star Tribune, has enjoyed exceptional successes, earning two Pulitzer Prize Awards, two Edward R. Murrow Awards, and a Gerald Loeb Award—all while recording key gains in circulation. With the seventh-largest Sunday and 12th-largest daily circulation newspaper in the U.S., the most-visited local website, a range of home-delivered advertising solutions, the Radius small-business digital-marketing solutions, and a popular arts/entertainment publication and smartphone app, Star Tribune reaches more consumers than any other Minnesota media brand.