AT NAA MEDIAXCHANGE CONFERENCE, ORLANDO, FLA.
Digital Preprints Solution Drives Increased Shopper Traffic at Minnesota’s No. 1 Website
ORLANDO, Fla.—April 15, 2013—Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers on StarTribune.com, Minnesota’s most-visited local website. The upgraded digital preprints offering—which gives advertisers visibility on every StarTribune.com pageview—includes new features to improve the browsing experience for shoppers and a stronger technology foundation that gives advertisers more implementation and integration options.
The newly updated Star Tribune Weekly Ads service, already a fast-growing weekly destination for Star Tribune’s 7 million monthly unique visitors, features three major enhancements. The most prominent upgrade is an improved visual presentation. Star Tribune Weekly Ads now offer a bigger, bolder interface that supports a wider range of page sizes and that more closely replicates the familiar page-turning experience that consumers expect and enjoy.
In addition, Star Tribune Weekly Ads has added a sophisticated “shopping list” function that enables readers to quickly add items from different merchants into a single, printable, organized shopping list. Cross-platform support means consumers can access the content from smartphones and tablets, email shopping lists to family (or themselves), and enjoy “anywhere/anytime” access to discounts and deals—right as they shop in stores.
The new version of the digital preprints platform also offers greater flexibility for advertisers. If an advertiser has relationships with third-party marketing partners such as Wishabi or Wanderful, Star Tribune can seamlessly accept data feeds from those providers to auto-populate updated digital preprints. What’s more, merchants can integrate Star Tribune Weekly Ads technology directly into their own websites. This hosted preprint solution lets advertisers deliver a sophisticated, branded experience to their own site’s visitors without the expense and complexity of maintaining their own platform.
“Star Tribune Weekly Ads provide a valuable extension to Star Tribune’s preprint advertising package,” said Paul Kasbohm, vice president of advertising sales for Star Tribune. “Our latest version offers an attractive presentation, greater shopper immersion, and easier ‘discoverability’ of offers and sales from our advertisers. And that ultimately creates a platform that connects shoppers and merchants—which is what Star Tribune does better than any media source in Minnesota.”
The new Star Tribune Weekly Ads can be seen at http://www.startribune.com/weekly-ads.
About Star Tribune Media Company
Star Tribune Media Company is a locally owned and operated media company serving Minnesota and the upper Midwest. Minnesota is the only U.S. market in the top 10 in household income, home ownership, health and fitness, literacy, spending on the arts, credit scores and online activity. With the 14th largest daily circulation newspaper in the U.S., the most-visited local website, and Twin Cities Values, Star Tribune reaches more consumers than any other Minnesota media brand. For more information visit startribune.com or startribunecompany.com.