MINNEAPOLIS – Jan. 22, 2014 – Responding to the needs and preferences of its millions of site visitors, Star Tribune Media Co., Minnesota’s largest media brand, today unveiled a new obituaries section on StarTribune.com, the state’s most-visited website. The completely redesigned section features more options, easier navigation, faster postings, and other enhancements, while reducing costs.
In any seven-day period, more than 90 percent of StarTribune.com readers visit the obituary section of the website, making it one of the most consistently popular destinations for millions of readers. The new Obituaries section will now include:
“Our readers—and the many businesses that serve them—have spoken clearly,” said Paul Kasbohm, vice president of advertising sales for Star Tribune. “This redesign is a thoughtful response to those preferences. We will continue to roll out other improvements to this valuable section of the website and, in the coming weeks, in our print editions as well.”
About Star Tribune Media Company
Star Tribune Media Company LLC is a locally owned and operated media company serving Minnesota and the upper Midwest. In the last year, the company’s flagship property, The Star Tribune, has enjoyed exceptional successes, earning two Pulitzer Prize Awards, two Edward R. Murrow Awards, and a Gerald Loeb Award—all while recording key gains in circulation. With the seventh-largest Sunday and 12th-largest daily circulation newspaper in the U.S., the most-visited local website, a range of home-delivered advertising solutions, the Radius small-business digital-marketing solutions, and a popular arts/entertainment publication and smartphone app, Star Tribune reaches more consumers than any other Minnesota media brand. For more information, visit http://www.startribune.com.