Star Tribune to Wave World’s Largest Homer Hanky

MINNEAPOLIS – July 10, 2014 – When the 2014 T-Mobile All-Star FanFest opens at the Minneapolis Convention Center tomorrow, Star Tribune will unveil the World’s Largest Homer Hanky–a 10-foot tall celebration of the All-Star Game and of the most visible souvenir in the history of Major League Baseball.

The World’s Largest Homer Hanky will be on display at the Star Tribune booth at the T-Mobile All-Star FanFest beginning at 9:00 a.m. Thursday at the Minneapolis Convention Center. Visitors can purchase their own pocket-sized All-Star Game Homer Hanky for just $2 while supplies last. Star Tribune subscribers can get theirs free by showing their subscriber credentials on their smartphone.

History of the Homer Hanky

In 1987, as the Minnesota Twins made their way to the playoffs, Star Tribune consumer promotions manager Terrie Robbins came up with the idea for the Homer Hanky. She was inspired by watching fans waving towels during a televised football game. Knowing baseball fans wouldn’t go for towels in large numbers because of the bulk and expense, she hit upon the idea of a hanky–an inexpensive alternative. The Homer Hanky became a sensation in Minnesota and around the country, as the Twins took the St. Louis Cardinals to seven games in the World Series. Through four games–including a game 7 win–the sea of fluttering white Homer Hankies contributed to the mayhem at the Metrodome.

When it was over, even President Regan waved his Homer Hanky during a televised White House ceremony honoring the Twins. Since 1987, Star Tribune has designed 10 different Homer Hankies to commemorate Twins milestones–and now one to celebrate the 2014 All-Star Game at Target Field.

FanFest Hours and Location
9:00am–8:00pm from Friday, July 11 to Monday, July 14
9:00am–6:00pm on Tuesday, July 15
Location: Minneapolis Convention Center, 1301 2nd Ave S, Minneapolis, MN 55403

About Star Tribune Media Company
Star Tribune Media Company LLC is an integrated media company serving Minnesota and the upper Midwest. Recently, the company’s flagship property, The Star Tribune, has enjoyed exceptional successes, earning two Pulitzer Prize Awards, two Edward R. Murrow Awards, and a Gerald Loeb Award—all while recording key gains in circulation. With the seventh-largest Sunday and 12th-largest daily circulation newspaper in the U.S., the most-visited local website, a range of digital and home-delivered advertising solutions, a popular arts/entertainment publication, and numerous smartphone and tablet apps, Star Tribune reaches more consumers than any other Minnesota media brand.

Media contact:
Steve Yaeger
612-673-4256 (office)
651-357-3036 (mobile)
steve.yaeger@startribune.com