Star Tribune to Announce Updated Programmatic Media Platform at Exclusive Half-Day Forum on April 22, 2013

Industry Leaders from Rubicon Project, Lotame, MediaMath, GateHouse Media, AOL Advertising, isocket, Haworth, and Star Tribune to Gather at “The Future of Programmatic Media” event

MINNEAPOLIS – April 17, 2013 – Solidifying its leadership in innovative advertising solutions, next week Star Tribune Media Company will announce updates to Star Tribune Advantage, its proven solution for programmatic digital advertising. Advantage blends real-time automated buying processes and data-driven targeting to help advertisers reach buyers more efficiently and cost-effectively than ever before.

The updates to Advantage will coincide with Star Tribune’s hosting of “The Future of Programmatic Media” conference, an exclusive gathering of elite thought-leaders in marketing and technology on April 22, 2013 at The Graves601 hotel in Minneapolis. The half-day forum features presentations by programmatic media experts from Rubicon Project, Lotame, MediaMath, GateHouse Media, isocket, Haworth, AOL Advertising, and Star Tribune.

Star Tribune’s extensive technology suite, reach, and knowledge base have delivered quantifiable benefits for Advantage customers. With Advantage, Star Tribune advertisers have been able to select, buy, bid, schedule, and serve digital display advertising on Minnesota’s most-visited local website. In addition to targeting the seven million monthly unique visitors to StarTribune.com, advertisers can also reach buyers on other sites worldwide in seconds – without the use of cumbersome RFPs, insertion orders, and negotiations. They can make publisher-direct buys, purchase guaranteed numbers of impressions, order premium creative, and specify premium placements. With the latest enhancements, advertisers will now be able to target those same audiences using video, email, mobile, and e-newsletters—anywhere, anytime.

“We’re very proud to be taking a leadership position in programmatic advertising,‖ said Ray Faust, vice president of emerging media for Star Tribune. ―The forum we’re hosting next week – which is drawing several leading experts in this field – will be an exciting venue for us to take the wraps off of our new and enhanced service. We think Advantage can be a catalyst for the Minnesota advertising community and national advertisers who need a strong online presence. The Advantage platform for exchange-traded media will give agencies, media directors, brand owners, and other stakeholders an entirely new and efficient way to secure their digital advertising buys with smarter targeting.”

The unveiling of this new service is just one of several presentations at the Star Tribune-hosted forum. Sponsors and speakers at the event include:

  • Jeff Burak, Vice President, Publisher Solutions, Lotame
  • Lori Tavoularis, Managing Director, Revenue Partnerships, Tribune Digital
  • Steve Roach, Vice President of Supply, isocket
  • Justin Thomas, Vice President of Platform Sales, Rubicon Project
  • Tom Donovan, Digital Manager, Haworth Media
  • Michael Moreau, Vice President of Digital, GateHouse Media
  • Don Kennedy, Senior Vice President of Network Sales, AOL Advertising/Advertising.com
  • James Byrd, Director of Digital Yield, Star Tribune
  • Chevan Nanayakkara, Senior Director of Business Development, MediaMath

Seating is very limited and few registration spots remain. For more information on registration availability, visit www.StarTribune.com/digitalforum2013.

About Star Tribune Media Company 

Star Tribune Media Company LLC is a locally owned and operated media company serving Minnesota and the upper Midwest. Minnesota is the only U.S. market in the top 10 in household income, home ownership, health and fitness, literacy, spending on the arts, credit scores and online activity. With the seventh largest Sunday and 12th largest daily circulation newspaper in the U.S., the most-visited local website, and Twin Cities Values, Star Tribune reaches more consumers than any other Minnesota media brand. For more information visit startribune.com/advertise.