Star Tribune Set to Host Second Annual Midwest Retail Strategies Conference

MINNEAPOLIS – June 1, 2015 – Hosted by Star Tribune, Minnesota’s largest media company, the second annual Midwest Retail Strategies Conference will take place Tuesday, June 9, 2015, from 8 a.m. to 4:30 p.m. at the Hilton Minneapolis. The fee is $250 (lunch and post-conference reception included), and attendees can register at http://www.startribune.com/takethelead.

Under the theme “Take the Lead,” the conference will feature presentations and perspectives from several visionary retail and advertising pros, trend-watchers, economic experts, and opinion leaders who will address many top-of-mind challenges facing merchants and advertisers. Attendees can expect to pick up new insights about such topics as:

  • Marketing to Millenials
  • Unleashing the power of big data to create personalized experiences
  • Tapping the power of Google to drive online and offline sales
  • Marketing to mobile shoppers
  • Optimizing the preprint advertising strategy

Lee Peterson, executive vice president of brand, strategy and design for WD Partners kicks off the proceedings with his keynote presentation, “The New Killer App: Stores,” which reviews the latest shopper insights and presents actionable concepts for winning back the “Storeless Generation.” At noon, Bridget Brennan, author of “Why She Buys” (hailed as essential reading by The Wall Street Journal and Fortune) will distill the trends driving women’s shopping behavior today and show retailers how to capture the attention of female consumers, drive brand preference, and increase sales. The conference’s closing keynote from Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee, previews some of the many marketing opportunities associated with Super Bowl LII. The conference’s mid-day breakout sessions include:

  • Savvy SEM for Serious Sales by Ted Kozlowski, president, DemandQuest Institute
  • Millennials: Media, Myths, and Momentum by Bill Day, executive director, Frank N. Magid Associates
  • Designing Digital Retail Experiences: Simplicity + Emotion = Success by Jay Miller, chief engagement officer, MentorMate
  • Optimizing the Marketing Mix with Preprints by Todd Molldrem, director of major retail and national accounts, Star Tribune
  • Data, Data Everywhere: How Retailers Can Know Every Customer Better and Drive More Salesby Baochi Nguyen, vice president of marketing, Krux
  • How Minnesota Shops and Spends for the Holidays by Eric Pohl, vice president of sales, Travel Tags
  • Not in My Backyard: How Mall of America is Protecting Its Turf in the Face of New Competition by Jill Renslow, senior vice president of marketing and business development, Mall of America
  • Steal These Ideas: High-Impact Creative, Real-World Results by Sean Haley, director of ad strategy and creative, and Jenny Johnson, sales development manager, Star Tribune
  • “For savvy retailers, the best days are ahead,” said Paul Kasbohm, senior vice president and chief revenue officer at Star Tribune. “We’re excited to bring together this top-notch program for the region’s retail industry. This is the only event of its kind in the Upper Midwest, and an ideal way for retailers to ‘Take the Lead’ with fresh ideas, new marketing strategies, and networking opportunities.”

    Tuesday, June 9, 2015
    8 a.m.–4:30 p.m. (reception to follow)
    Registration: $250 (includes lunch and post-conference networking reception)
    Register at: http://www.startribune.com/takethelead

    About Star Tribune Media Company
    Star Tribune Media Company LLC is a locally owned, award-winning media company serving Minnesota and the upper Midwest. With the seventh-largest Sunday and 12th-largest daily circulation newspaper in the U.S., the most-visited local website, a range of home-delivered advertising solutions, and a popular arts/entertainment publication and mobile app, Star Tribune reaches more consumers than any other Minnesota media brand. www.startribunecompany.com

    Media contact:
    Steve Yaeger
    612-673-4256 (office)
    651-357-3036 (mobile)
    steve.yaeger@startribune.com